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News & Press: Industry News

COLORADO: Craft breweries Don't Support Beer-Sales Measure that Backers Say Will Help Them

Friday, November 6, 2015  
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Major grocers and former elected officials announced a coalition effort Wednesday to expand full-strength beer sales to grocery stores and, they said, increase the sales of craft beer in Colorado - but failed to get any craft brewers to stand with them as they kicked off their campaign.

Tyler Sandberg, a spokesman for the Your Choice Colorado campaign, said he anticipates that the grocer-funded effort will grow to include small, locally owned breweries before it likely places an initiative on the subject on the 2016 statewide ballot.

But the campaign kickoff for a measure proposed for the 2016 ballot raises an issue that is likely to dog backers of the effort as they move forward: If the change in law will be so good for the booming craft-brewing industry, why have no small brewers come out yet to support it?

"I think we're just starting today. This is new. It's a year-long campaign," Sandberg said at a news conference held at a Glendale King Soopers - the one King Soopers in the state of Colorado currently licensed to sell full-strength beer and wine. "A lot of Colorado brewers already sell craft their beer in other states. They don't have any problem with it there."

State law currently allows just one license per person or corporation to sell full-strength beer, wine and spirits, meaning that most grocery stores are relegated to peddling beer that is 3.2 percent alcohol by weight. Read more

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